Why should I optimize my LinkedIn profile? Becoming discoverable on LinkedIn only enhances your visibility to potential employers, colleagues, mentors, and collaborators within your industry. Moreover, the application serves as a platform for continuous learning, providing access to articles, discussions, courses, and more, making it a resource for personal and professional growth, regardless of one’s background or expertise. Seasoned professionals leverage its expansive network to forge valuable industry connections, share insights, and stay updated on trends. For newcomers, it offers a space to build a professional online presence, connect with peers, and explore potential career paths. Regardless of the academic or occupational stage you’re at, LinkedIn is a universally beneficial platform. However, a 2021 study conducted by LinkedIn found that 1 in 5 jobs posted on the platform don’t require a college degree. 51% of adults who have a bachelor’s or advanced degree use the app, compared to the 10% of users who have a high school diploma or less. Why it’s important to become discoverable on LinkedInĪccording to Pew Research Center, LinkedIn is highly popular amongst college students and those with college degrees. It is the largest professional networking platform in the world but navigating how to get the most out of your profile may seem daunting.Īs of 2023, the employment-oriented social media platform has over 930 million members, and out of the LinkedIn users who frequently interact with the platform, 40% utilize it every day, resulting in a sum of more than 1 billion interactions per month. LinkedIn is a space for you to show others your experiences, skills, and accomplishments through a living, virtual resume.
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